Direct Acquisition Flow
Bypassing forced trials to unlock immediate revenue
For ProvenExpert, a leading reputation management platform, this project restructures the conversion funnel for new users. By removing a mandatory 30-day trial loop, the landing experience enables immediate plan purchases. This structural shift eliminates friction and captures high buying intent.
Client
ProvenExpert
Role
Art Direction & UX/UI
Focus
Conversion & Strategy
Year
2026
The Business Problem
Historically, high-intent users could not purchase a plan directly. They were forced into a generic registration flow focused on a free trial, requiring a secondary upgrade decision later. This architectural detour created unnecessary friction and resulted in quantifiable revenue drop-off.
Strategic Reversal
Resolving this required inverting the user journey. Through cross-functional workshops, the flow was re-architected to prioritize immediate checkout before account creation. This approach respects user intent, treating the transaction as the primary action and profile setup as a secondary step.
Conversion-Driven UI
The interface is engineered for speed and clarity. The visual hierarchy deliberately guides the eye from the core value proposition directly to pricing and booking. Distractions are stripped away, ensuring the cognitive load remains entirely focused on the purchasing decision.
"True conversion optimization removes barriers to immediate intent."
Component Architecture
Built upon the internal Design System, the interface ensures strict brand consistency while allowing for rapid iteration. To support the new funnel, I engineered custom, conversion-specific components, creating a highly scalable and responsive architecture across all breakpoints.
Implementation & Art Direction
Bridging the gap to development, I authored a detailed Confluence document covering all component specs, edge cases, and interaction logic. With the technical foundation secured, I led the art direction, guiding a visual designer to create bespoke animations that elevate the brand experience.
